SERVICE 3 OF 4

Email retention

Make email a considered part of the customer experience, from a first welcome to a useful reason to return. We’ll review your current setup and map relevant messages around the moments before and after a customer places an order.

What's included

  • Platform and list review: Understand your email tool, signup sources, existing flows, and consent approach.
  • Customer touchpoints: Identify useful moments for welcome, order follow-up, and other agreed communications.
  • Flow and segment plan: Map who should receive each message and when, based on the data and tools available.
  • Message structure: Recommend content, calls to action, and reusable template elements that fit your brand.
  • Flow setup: Configure the agreed automations and test their triggers and content with your platform.

How it works

  1. Audit: Review existing messages, account structure, signup paths, and customer journey to understand what is already in place.
  2. Plan: Agree on the flows, audiences, content needs, and access required before setup begins.
  3. Implement: Build or refine the agreed flows, connect relevant triggers, and test email content and links.
  4. Measure and report: Confirm what was configured and review available delivery and engagement data; results depend on your audience and sending practices.

Best for: E-commerce teams looking to improve ongoing customer communication · Learn More

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Tell me about your store, what you want to improve, and where you would like a second set of eyes.

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